As you would expect, when a luxury brand like Mercedes-Benz sources new partners to help their business, their expectations are very high. It's about finding a partner who understands and complements the brand’s premium identity, aesthetic standards, and customer experience goals. Enter Floral Image.
Brand is everything
The designer arrangements from Floral Image were chosen to enhance the showroom’s aesthetics as they are meticulously hand-crafted and detailed. Perfectly reflecting the brand values of this famous marque and adding rather than detracting from the whole showroom experience.
Softening the vehicles smooth lines
While the showroom glistens with the sleek, smooth lines of the luxury vehicles, the designer floral arrangements serve to soften and warm the space. Adding a natural beauty to the magnificence of the polished metal and marbled floors that adorns the showroom. As the General Manger of Mercedes-Benz Gatwick, Steve Forsyth remarked;
“It’s very important to create a soft space and a relaxed environment for our customers. They are making big financial decisions with us, so it’s nice that they feel at ease. Since using Floral Image, we definitely think it’s softened the edges.”
Colourful yet elegant designs
There is a quiet, timeless elegance that surrounds the Mercedes-Benz brand. One that needs to be carried through the whole user experience. Inside the showroom and in the surrounding offices, the Floral Image bouquets align with this refined image – favouring clean, sophisticated arrangements over anything too loud or overly decorative.
Service reliability
Looking beyond the aesthetics of the floral arrangements, Mercedes-Benz were (and still are) incredibly impressed with the service provided by Floral Image. According to Steve, every face in the showroom lights up when the team bring in new arrangements for the monthly refresh.
“The monthly flower refresh is great. It’s reliable, hassle-free and cheers everybody up.”
Designed to please the planet
Another key reason in selecting Floral Image as a partner, was the fact that their designer flowers are so much softer on the planet than regular flowers. In fact, they create eighty times less emissions than farmed flowers. A very important factor in decision making for a luxury motor vehicle company. So it’s no surprise that Steve highly recommends the Floral Image service;
“I definitely encourage any other business to use Floral Image. It’s been great for us. We like the convenience, the ‘wow’ factor it brings to the showroom, and the sustainability of the product as well.”
study:
