Purchasing a new car is never just a ‘transaction’. It’s a highly emotional time. Customers are often very guarded and untrusting when they enter a car showroom. The space is large, and clinical, filled with hard surfaces: glass, metal, concrete, and polished tiles. This adds to the feeling of discomfort. Facts known only too well by Matthew Broadbent, the Dealer Principal at City Mazda in Hindmarsh. That’s why he called upon the services of Floral Image to help transform the showroom into a place where customers would immediately feel comfortable and completely at ease.
From cold to welcoming
At first glance, it would almost seem impossible to convert such a huge showroom into a warm, friendly environment. But according to Matthew, the designer floral arrangements have worked a treat. Buyers’ nerves and fears seem to dissipate the more they looked around.
“Prior to having Floral Image people were not feeling as warm and welcome. But having their designs within our workplace really has lifted the environment and made everyone feel more at home.”
Arrangements to suit every space
One main reason that Matthew chose to partner with Floral Image was their seemingly endless range of options. Clearly, he didn’t need to fill the entire space, but he did want to cover the eyelines of prospective buyers when they toured the showroom. In his own words:
“We chose Floral Image for their range, there’s such a large amount of different options. We’ve got such a large showroom that we require both small and large floral arrangements across the space.”
A trusted partner
From the first moment the designer flowers were introduced, Floral Image seemed a natural fit. The flowers suggest that the environment is not just clean, but cared for. This attention to detail reflects positively on how the dealership treats its vehicles, its staff, and its customers. Leading Matthew to remark:
“I would highly recommend Floral Image to enhance your business, as it has done with mine. They’re an absolute professional company to deal with.”
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